Tips for Selling Your Home in the Perth Market

| June 15, 2017 | 0 Comments

During the mining boom houses in Perth sold like hot cakes, increasing in price almost 200% from 2000 to 2007. There was an incredible buying frenzy, and selling your home was almost effortless. Since this enormous boom, prices have declined 3.3% in the past decade, from 2007 to 2017.

Although Perth buyers are more cautious, selling your home in the current market is still very achievable. Here are some unique tips to help you stand out from the competition and achieve your selling goals.
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Image: Homely

Analyse your Suburb

Although the Perth market has been slow overall, suburbs vary in popularity.

A great tool is the interactive map on REIWA. It lets you analyse the number of days it takes to sell a home in your suburb—an indicator of how hot or cold your market is. Selling times over 60 days are considered a slower market. Knowing your market will prepare you for how easy or difficult your task may be.
Knowledge is power, and understanding your suburb will help you know where you stand when you negotiate with buyers. Researching homes for sale in your area, as well as sales data is essential. REIWA also provides data on the growth and median sales price in your suburb.

Unique Advertising
Facebook is a great way to gain extra exposure for your home and create hype. Promote your home to thousands of people in Perth, on the many Facebook selling groups.
Advertise on Gumtree. It is free, and will gain exposure to potential buyers in Perth.
Engage buyers with your home by providing a video walk through. Just the act of watching the video will give buyers a sense of investment in your property.

Let your Buyer Fantasize

Declutter and depersonalise your home. Let buyers imagine that they could live their own dream lifestyle. Use props such as a bottle of wine or a spread of food to ignite the imagination. Play to your strengths– if you have a renovated kitchen, have delicious bread baking in the oven. Or have the fireplace crackling and burning to create a homey atmosphere.

Advertise with photos of the best features surrounding your suburb, such as picnic spots, lakes, recreation centres, or parks. Let your buyers envision the benefits of living in your area.

Stage your Outdoors

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Image: Homely
Perth has beautiful weather all year round, and outdoor entertaining is a way of life. Stage your garden or patio with unique and eye-catching outdoor furniture. Here is a list of 7 Versatile Outdoor Furniture products in Perth. If you have the space, be sure to show it off. Let buyers imagine dining outdoors, or lounging with friends. If you have a pool, use day beds and sun lounges to enhance and emphasis this feature. Show buyers they can make use of your outdoors in the colder months by decorating with fur and lanterns.

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The Lake Valencia 10 Seat Dining Set

Set the Mood

Subconscious feeling can be a powerful and important part of how we make decisions. Be sure that your home looks, smells, and sounds beautiful. Have plenty of lighting, soothing music, and delicious smells throughout the home.


Make your Home Stand Out

If your suburb selling times are very slow, you might want to go above and beyond to make your home stand out. It is possible to offer extras, such as furniture or a TV, to catch buyers’ attention. Have as many viewings as possible to stand apart from the competition, and make it convenient for buyers to see your home.
With a slow and steady market in Perth it is still possible to achieve plenty of interest in your home, and catch the heart of a buyer by showing off your home’s full potential.

About the Author
Whitney Swope is the owner of Urbani Furniture, an outdoor furniture shop in Perth. Urbani Furniture specialises in modern garden settings such as dining sets, day beds, and modular lounges. Whitney enjoys helping people create spectacular outdoor entertaining areas.

References

1. https://www.corelogic.com.au/news/boom-what-boom

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